The pandemic has dramatically changed the way we live, work and shop. In Australia in particular, where the extended lockdowns will have a long lasting impact on customer behaviour, the quality of the online experiences we provide has never been more crucial, accentuating the new normal of ‘do more with less’ for the testing community. In this talk I will review the different approaches organisations can leverage to overcome their need to do ever more testing with limited resources, and how we can learn from other industries to test smarter, not harder.