Every test leader has been there. You’ve built the framework, proven the value, run the numbers, and the business case still gets stuck in funding limbo. The problem usually isn’t the automation. It’s the pitch.

In this talk I’ll share what 17 years of test management has taught me about getting automation funded by people who don’t speak our language. We’ll cover:
– How to translate test metrics (coverage, defects, cycle time) into financial language (risk, throughput, cost-to-serve)
– The most common reasons automation business cases get rejected, and what to write instead
– A simple framework you can reuse for your next investment pitch, whether it’s a tool, a role, or a whole Centre of Excellence
– The five questions a CFO will ask that most testers don’t prepare for