Ensuring the delivery of high-quality software isn’t just about testing. It's about embedding quality into every stage of the software development lifecycle. This panel brings together a range of industry leaders, to share practical strategies for uplifting quality capabilities within teams and organisations. From establishing a quality-first culture to implementing shift-left testing to leveraging automation and AI-driven insights, our panel will explore what it takes to build scalable, efficient and high-impact QA practices. Whether you're tackling challenges in test strategies, shifting quality left, tooling, or team engagement, this session will provide actionable takeaways to help you drive meaningful improvements in quality engineering within your organisation.