API testing was expected to revolutionise test automation, yet UI-based testing continues to dominate, even in API-first environments. Why? Because technology alone wasn’t enough to drive the shift.

In this talk, Ido Cohen, Co-Founder & CEO of Loadmill, explores why API testing never became the standard and what needs to change. With GenAI simplifying complexity and bridging the skills gap, API-driven automation is finally poised to deliver on its full potential.